The project promotes the Agrifood Future Award, an accolade for businesses, start-ups and research centres that stand out for their innovative solutions within the agri-food sector, with the aim of turning these examples of excellence into replicable case studies to accelerate the sector’s ecological and digital transition.
The project analyzes the impact of emerging technologies—AI and the Data Economy—on agri-food supply chains, supporting companies in adopting sustainable and circular practices and facilitating technology transfer to local systems.
The project supports wine producers in Irpinia and Sannio in their participation at Vinitaly, combining regional storytelling with digital innovation to strengthen the positioning of native grape varieties and the brand’s identity on international markets.
The project promotes dialogue between the research community, institutions and businesses to facilitate technology transfer in the agri-food sector, supporting the adoption of sustainable and accessible Agriculture 4.0 models, with a focus on human capital as the driving force behind the ecological transition.
Digital Marketing and Social Impact Communication for Food & Wine (DIGITAL4FOOD5.0)
The program trains social media managers and content curators who specialize in digital communication about the region’s food and wine heritage, combining digital storytelling, Web 2.0, and artificial intelligence to promote local products and traditions.
The project features Rural Hack as the Italian partner of the EIT Post-Harvest School, a program funded by EIT Food (EU) that offers an intensive, hands-on course on sustainable and regenerative agriculture and its impact on food production systems.
