The regions of Irpinia and Sannio represent the beating heart of Campania’s viticulture, contributing significantly to regional biodiversity and wine production. Despite their high quality, wineries in these areas face the challenges of international visibility and the digitalization of supply chains. In a global market, the link between the physical product and its digital identity has become essential.
Rural Hack supports the Irpinia Sannio Chamber of Commerce by promoting the integration of territorial storytelling and technological innovation. The project aims to enhance local excellence through communication and networking strategies that connect the value of the “bottle” to the “web.” The goal is to strengthen the digital know-how of wine companies, facilitating the positioning of indigenous grape varieties on global markets and reinforcing the identity of the territorial brand.
Share on:
