How can an innovative idea become a real solution for society? This session explores the role of entrepreneurship in transforming food and health systems. It focuses on the opportunities that European innovation ecosystems offer to startups, researchers and small and medium-sized enterprises. It traces the journey of an idea from design to market, showing how European programmes, networks and funding tools can support its growth. What emerges is a vision of innovation as a collective process, built on collaboration between universities, research centres, businesses, institutions and citizens.